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DSpace Digital Library of Jaipuria Institute of Management, Noida
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Issue Date
Title
Author(s)
2019
Customer Based Brand Equity of Indian Smartphone Brands: An Empirical Evidence from the Indian Market
Sharma, Rajesh
2017
Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry
Sharma, Rajesh
2018
Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market
Sharma, Rajesh
2021
Building Store Equity Role of Store Image, Consumer Satisfaction, and Store Loyalty in the Indian Retail Market
Sharma, Rajesh
;
Patra, Joy
2016
Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market
Sharma, Rajesh
2019
Role of Brand Affinity Experience and Satisfaction in Building Brand Equity: An Empirical Investigation of Indian Retail Banking Industry
Sharma, Rajesh
;
Dublish, Puneet
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Author
1
Dublish, Puneet
1
Patra, Joy
Subject
3
Brand Awareness
3
Brand Loyalty
3
Customer-Based Brand Equity
3
Perceived Quality
2
Brand Association
2
Brand Equity
2
Consumer Satisfaction
2
Store Image
1
Brand Affinity
1
Brand Personality
.
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