Alliance Unichem uses 360‐Degree Feedback to Improve Performance: … and Integrate Cultures and Values Following a Merger

Abstract

European pharmaceuticals‐distribution group Alliance Unichem is using 360‐degree feedback among its top managers to drive culture change, support employee development and increase overall performance. The 30,000‐employee company – which serves more than 81,000 pharmacies and other health‐care customers from 212 warehouses across the Czech Republic, France, UK, Greece, Italy, the Netherlands, Norway, Portugal, Spain, Switzerland and Turkey – had experienced problems in integrating the group’s cultures and values following a merger. It saw 360‐degree feedback as a way of facilitating change.