Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2940
Title: Putting behavioral psychology to work to improve the customer experience
Authors: Bhattacharjee, Dilip
Gilson, Keith
Yeon, Hyo
Keywords: Customer Experience
Issue Date: Mar-2016
Publisher: McKinsey Global Institute
URI: http://hdl.handle.net/123456789/2940
Appears in Collections:McKinsey Reports

Files in This Item:
File Description SizeFormat 
Putting behavioral psychology to work final.pdf6.25 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.