Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2923| Title: | Using Behavioral Science to Improve the Customer Experience |
| Authors: | DeVine, John Gilson, Keith |
| Keywords: | Customer Experience Marketing Customer Satisfaction |
| Issue Date: | Feb-2010 |
| Publisher: | McKinsey Quarterly |
| URI: | http://hdl.handle.net/123456789/2923 |
| Appears in Collections: | Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Using behavioral science to improve the customer experience.pdf | 153.86 kB | Adobe PDF | View/Open Request a copy |
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