Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2923
Title: Using Behavioral Science to Improve the Customer Experience
Authors: DeVine, John
Gilson, Keith
Keywords: Customer Experience
Marketing
Customer Satisfaction
Issue Date: Feb-2010
Publisher: McKinsey Quarterly
URI: http://hdl.handle.net/123456789/2923
Appears in Collections:Articles

Files in This Item:
File Description SizeFormat 
Using behavioral science to improve the customer experience.pdf153.86 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.