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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2899
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dc.contributor.authorBoudet, Julien-
dc.contributor.authorGregg, Brian-
dc.contributor.authorHeller, Jason-
dc.contributor.authorTufft, Caroline-
dc.date.accessioned2020-06-24T10:33:45Z-
dc.date.available2020-06-24T10:33:45Z-
dc.date.issued2017-03-
dc.identifier.urihttp://hdl.handle.net/123456789/2899-
dc.publisherMcKinseyen_US
dc.subjectMarketingen_US
dc.subjectData Activationen_US
dc.subjectData Personalizationen_US
dc.subjectTechnologyen_US
dc.titleThe Heartbeat of Modern Marketing: Data Activation & Personalizationen_US
dc.typeArticleen_US
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