Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2899| Title: | The Heartbeat of Modern Marketing: Data Activation & Personalization |
| Authors: | Boudet, Julien Gregg, Brian Heller, Jason Tufft, Caroline |
| Keywords: | Marketing Data Activation Data Personalization Technology |
| Issue Date: | Mar-2017 |
| Publisher: | McKinsey |
| URI: | http://hdl.handle.net/123456789/2899 |
| Appears in Collections: | Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The-heartbeat-of-modern-marketing-Data-activation-and-personalization.pdf | 907.53 kB | Adobe PDF | View/Open Request a copy |
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