Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2899
Title: The Heartbeat of Modern Marketing: Data Activation & Personalization
Authors: Boudet, Julien
Gregg, Brian
Heller, Jason
Tufft, Caroline
Keywords: Marketing
Data Activation
Data Personalization
Technology
Issue Date: Mar-2017
Publisher: McKinsey
URI: http://hdl.handle.net/123456789/2899
Appears in Collections:Articles

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