Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/2498
Title: The Coming Era of ‘On-Demand’ Marketing
Authors: Dahlström, Peter
Edelman, David
Keywords: Marketing
On-Demand Marketing
Internet Marketing
Digital Marketing
Issue Date: Apr-2013
Publisher: McKinsey Quarterly
URI: http://hdl.handle.net/123456789/2498
Appears in Collections:Articles

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