Please use this identifier to cite or link to this item:
                
    
    http://hdl.handle.net/123456789/2498| Title: | The Coming Era of ‘On-Demand’ Marketing | 
| Authors: | Dahlström, Peter Edelman, David  | 
| Keywords: | Marketing On-Demand Marketing Internet Marketing Digital Marketing  | 
| Issue Date: | Apr-2013 | 
| Publisher: | McKinsey Quarterly | 
| URI: | http://hdl.handle.net/123456789/2498 | 
| Appears in Collections: | Articles | 
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| File | Description | Size | Format | |
|---|---|---|---|---|
| The coming era of on-demand marketing.pdf | 543.01 kB | Adobe PDF | View/Open Request a copy | 
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