Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2200Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Singhal, Arvind | - |
| dc.date.accessioned | 2020-06-19T09:53:54Z | - |
| dc.date.available | 2020-06-19T09:53:54Z | - |
| dc.date.issued | 2004 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/2200 | - |
| dc.language.iso | en | en_US |
| dc.publisher | Businessworld | en_US |
| dc.subject | Consumer Behaviour | en_US |
| dc.title | Who Pays For Brand Bullding | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Business Case Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Who Pays For Brand Bullding Page 72-77.pdf | 5.97 MB | Adobe PDF | View/Open Request a copy |
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