Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/2200| Title: | Who Pays For Brand Bullding |
| Authors: | Singhal, Arvind |
| Keywords: | Consumer Behaviour |
| Issue Date: | 2004 |
| Publisher: | Businessworld |
| URI: | http://hdl.handle.net/123456789/2200 |
| Appears in Collections: | Business Case Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Who Pays For Brand Bullding Page 72-77.pdf | 5.97 MB | Adobe PDF | View/Open Request a copy |
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