Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/1819Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Cummings, Jon | - |
| dc.contributor.author | Dhar, Ravi | - |
| dc.contributor.author | Welch, Ned | - |
| dc.date.accessioned | 2020-06-17T07:33:17Z | - |
| dc.date.available | 2020-06-17T07:33:17Z | - |
| dc.date.issued | 2015-02 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/1819 | - |
| dc.publisher | McKinsey | en_US |
| dc.subject | Decision-Making | en_US |
| dc.subject | Customer Relations | en_US |
| dc.subject | Consumer Pressures | en_US |
| dc.subject | Consumer Decision-Making | en_US |
| dc.title | Irrational Consumption: How Consumers Really Make Decisions | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Articles | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| irrational_consumption.pdf | 92.63 kB | Adobe PDF | View/Open Request a copy |
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