Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/1819| Title: | Irrational Consumption: How Consumers Really Make Decisions |
| Authors: | Cummings, Jon Dhar, Ravi Welch, Ned |
| Keywords: | Decision-Making Customer Relations Consumer Pressures Consumer Decision-Making |
| Issue Date: | Feb-2015 |
| Publisher: | McKinsey |
| URI: | http://hdl.handle.net/123456789/1819 |
| Appears in Collections: | Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| irrational_consumption.pdf | 92.63 kB | Adobe PDF | View/Open Request a copy |
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