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http://hdl.handle.net/123456789/14567Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Misra, Richa | - |
| dc.contributor.author | Singh, Deepak | - |
| dc.date.accessioned | 2023-10-07T06:31:13Z | - |
| dc.date.available | 2023-10-07T06:31:13Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.other | DOI 10.1108/APJML-10-2021-0718 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/14567 | - |
| dc.publisher | Emerald Insight | en_US |
| dc.subject | Product Packaging | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.subject | Brand Trust | en_US |
| dc.subject | Brand Semiotics | en_US |
| dc.subject | Consumer Brand Experience | en_US |
| dc.subject | FMCG Products | en_US |
| dc.title | Exploring Relationship Among Semiotic Product Packaging, Brand Experience Dimensions, Brand Trust and Purchase Intentions in an Asian Emerging Market | en_US |
| dc.type | Research Paper | en_US |
| dc.journal | Asia Pacific Journal of Marketing and Logistics | en_US |
| dc.page | 1-17p | en_US |
| Appears in Collections: | 1-Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market.pdf | 522.13 kB | Adobe PDF | View/Open Request a copy |
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