Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14567| Title: | Exploring Relationship Among Semiotic Product Packaging, Brand Experience Dimensions, Brand Trust and Purchase Intentions in an Asian Emerging Market |
| Authors: | Misra, Richa Singh, Deepak |
| Keywords: | Product Packaging Purchase Intention Brand Trust Brand Semiotics Consumer Brand Experience FMCG Products |
| Issue Date: | 2022 |
| Publisher: | Emerald Insight |
| URI: | http://hdl.handle.net/123456789/14567 |
| Appears in Collections: | 1-Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market.pdf | 522.13 kB | Adobe PDF | View/Open Request a copy |
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