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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14486
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dc.contributor.authorSharma, Rajesh-
dc.contributor.authorDublish, Puneet-
dc.date.accessioned2023-09-22T06:38:30Z-
dc.date.available2023-09-22T06:38:30Z-
dc.date.issued2019-
dc.identifier.issn2581-6373-
dc.identifier.urihttp://hdl.handle.net/123456789/14486-
dc.subjectBrand Affinityen_US
dc.subjectEquityen_US
dc.subjectDigital Economyen_US
dc.subjectRetail Bankingen_US
dc.subjectConsumer Satisfactionen_US
dc.titleRole of Brand Affinity Experience and Satisfaction in Building Brand Equity: An Empirical Investigation of Indian Retail Banking Industryen_US
dc.typeResearch Paperen_US
dc.volume2en_US
dc.journalAmity Journal of Insurance Banking and Actuarial Scienceen_US
dc.issue1en_US
dc.page18-24pen_US
Appears in Collections:1-Research Papers

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