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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14486
Title: Role of Brand Affinity Experience and Satisfaction in Building Brand Equity: An Empirical Investigation of Indian Retail Banking Industry
Authors: Sharma, Rajesh
Dublish, Puneet
Keywords: Brand Affinity
Equity
Digital Economy
Retail Banking
Consumer Satisfaction
Issue Date: 2019
URI: http://hdl.handle.net/123456789/14486
ISSN: 2581-6373
Appears in Collections:1-Research Papers

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