Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14471| Title: | Influence of Technological Advances and Change in Marketing Strategies Using Analytics in Retail Industry |
| Authors: | Bali, Shivani |
| Keywords: | Big Data Retail Analytics Marketing Strategy Video Analytics Social Media Analytics Artificial Intelligence |
| Issue Date: | 2020 |
| Publisher: | Springer |
| URI: | http://hdl.handle.net/123456789/14471 |
| Appears in Collections: | 1-Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Influence of technological advances and change in marketing strategies using analytics in retail industry.pdf | 350.37 kB | Adobe PDF | View/Open Request a copy |
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