Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14463| Title: | Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market |
| Authors: | Sharma, Rajesh |
| Keywords: | Customer-Based Brand Equity Brand Loyalty Brand Association Brand Awareness Perceived Quality Celebrity Endorsements |
| Issue Date: | 2016 |
| Publisher: | Sage |
| URI: | http://hdl.handle.net/123456789/14463 |
| Appears in Collections: | 1-Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity.pdf | 295.25 kB | Adobe PDF | View/Open Request a copy |
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