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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14463
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dc.contributor.authorSharma, Rajesh-
dc.date.accessioned2023-09-21T04:36:36Z-
dc.date.available2023-09-21T04:36:36Z-
dc.date.issued2016-
dc.identifier.otherDOI: 10.1177/0973258616667185-
dc.identifier.urihttp://hdl.handle.net/123456789/14463-
dc.publisherSageen_US
dc.subjectCustomer-Based Brand Equityen_US
dc.subjectBrand Loyaltyen_US
dc.subjectBrand Associationen_US
dc.subjectBrand Awarenessen_US
dc.subjectPerceived Qualityen_US
dc.subjectCelebrity Endorsementsen_US
dc.titleEffect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Marketen_US
dc.typeResearch Paperen_US
dc.volume11en_US
dc.journalJournal of Creative Communicationsen_US
dc.issue3en_US
dc.page1-18pen_US
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