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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14415
Title: Wine-Related Lifestyle Segmentation in the Context of Urban Indian Consumers
Authors: Sharma, Poonam
Singh, Sonali
Misra, Richa
Keywords: Market Segmentation
Product Experience
Product Quality
Consumption Ritual
Consumption Practice
Theory of Planned Behavior
India
Critical Success Factors
Wines
Developing Countries
Issue Date: 2020
Publisher: Emerald Insight
URI: http://hdl.handle.net/123456789/14415
Appears in Collections:1-Research Papers

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