Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14414
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dc.contributor.authorSharma, Poonam-
dc.date.accessioned2023-09-15T10:39:49Z-
dc.date.available2023-09-15T10:39:49Z-
dc.date.issued2016-
dc.identifier.otherDOI: 10.1504/IJEIM.2016.080002-
dc.identifier.urihttp://hdl.handle.net/123456789/14414-
dc.publisherInderscienceen_US
dc.subjectMarketing Strategiesen_US
dc.subjectPositioningen_US
dc.subjectBrandingen_US
dc.subjectBlue Ocean Strategyen_US
dc.subjectValue Propositionen_US
dc.titleVini Cosmetics: The Blue Ocean Strategy to Unlock New Markets and Boost Profitsen_US
dc.typeResearch Paperen_US
dc.volume20en_US
dc.journalInternational Journal of Entrepreneurship and Innovation Managementen_US
dc.issue5/6en_US
dc.page360-368pen_US
Appears in Collections:1-Research Papers



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