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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14398
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dc.contributor.authorDhir, Amandeep-
dc.contributor.authorSrivastava, Shalini-
dc.date.accessioned2023-09-14T11:11:55Z-
dc.date.available2023-09-14T11:11:55Z-
dc.date.issued2023-
dc.identifier.otherDOI 10.1108/EJM-03-2022-0240-
dc.identifier.urihttp://hdl.handle.net/123456789/14398-
dc.publisherEmerald Insighten_US
dc.subjectField Experimenten_US
dc.subjectField Studyen_US
dc.subjectField Researchen_US
dc.subjectLab Experimenten_US
dc.subjectMethodological Reviewen_US
dc.titleField Experiments in Marketing Research: A Systematic Methodological Reviewen_US
dc.typeResearch Paperen_US
dc.volume57en_US
dc.journalEuropean Journal of Marketingen_US
dc.issue7en_US
dc.page1939-1965pen_US
dc.periodicitypp. 1939-1965en_US
Appears in Collections:1-Research Papers

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