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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14252
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dc.contributor.authorMaynes, Joel-
dc.contributor.authorRawson, Alex-
dc.date.accessioned2023-08-30T10:52:15Z-
dc.date.available2023-08-30T10:52:15Z-
dc.date.issued2016-03-
dc.identifier.urihttp://hdl.handle.net/123456789/14252-
dc.language.isoenen_US
dc.publisherMcKinsey & Companyen_US
dc.subjectCustomer Experienceen_US
dc.titleLinking the customer experience to valueen_US
dc.title.alternativeMany customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building a business case can fund them, secure buy-in, and build momentumen_US
dc.typeArticleen_US
dc.journalMcKinseyen_US
dc.page6p.en_US
Appears in Collections:McKinsey Reports

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