Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14252| Title: | Linking the customer experience to value |
| Other Titles: | Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building a business case can fund them, secure buy-in, and build momentum |
| Authors: | Maynes, Joel Rawson, Alex |
| Keywords: | Customer Experience |
| Issue Date: | Mar-2016 |
| Publisher: | McKinsey & Company |
| URI: | http://hdl.handle.net/123456789/14252 |
| Appears in Collections: | McKinsey Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Linking the customer experience to value.pdf | 4.95 MB | Adobe PDF | View/Open |
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