Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14243Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Maechler, Nicolas | - |
| dc.contributor.author | Neher, Kevin | - |
| dc.contributor.author | Park, Robert | - |
| dc.date.accessioned | 2023-08-30T09:21:35Z | - |
| dc.date.available | 2023-08-30T09:21:35Z | - |
| dc.date.issued | 2016-03 | - |
| dc.identifier.uri | http://hdl.handle.net/123456789/14243 | - |
| dc.language.iso | en | en_US |
| dc.publisher | McKinsey & Company | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | customer service | en_US |
| dc.subject | sales | en_US |
| dc.title | From touchpoints to journeys: | en_US |
| dc.title.alternative | Seeing the world as customers do | en_US |
| dc.type | Article | en_US |
| dc.journal | McKinsey | en_US |
| dc.page | 10p. | en_US |
| Appears in Collections: | McKinsey Reports | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| From_touchpoints_to_journeys_seeing_the_world_as_customers_do.pdf | 4.48 MB | Adobe PDF | View/Open |
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