Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14243| Title: | From touchpoints to journeys: |
| Other Titles: | Seeing the world as customers do |
| Authors: | Maechler, Nicolas Neher, Kevin Park, Robert |
| Keywords: | Marketing customer service sales |
| Issue Date: | Mar-2016 |
| Publisher: | McKinsey & Company |
| URI: | http://hdl.handle.net/123456789/14243 |
| Appears in Collections: | McKinsey Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| From_touchpoints_to_journeys_seeing_the_world_as_customers_do.pdf | 4.48 MB | Adobe PDF | View/Open |
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