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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14230
Title: War games? Here’s what they’re good for
Authors: Courtney, Hugh
Koller, Tim
Lovallo, Dan
Keywords: business strategy
Marketing
Issue Date: Apr-2020
Publisher: McKinsey & Company
URI: http://hdl.handle.net/123456789/14230
Appears in Collections:McKinsey Reports

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