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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14228
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dc.contributor.authorJohn Horn, John-
dc.contributor.authorSchwartz , David-
dc.date.accessioned2023-08-29T10:47:46Z-
dc.date.available2023-08-29T10:47:46Z-
dc.date.issued2023-06-16-
dc.identifier.urihttp://hdl.handle.net/123456789/14228-
dc.language.isoenen_US
dc.publisherMcKinsey & Companyen_US
dc.subjectMarketingen_US
dc.titleAuthor Talks: How cognitive empathy can help you predict the competition’s next stepsen_US
dc.title.alternativeJohn Horn breaks down the difficulties companies have in assessing competitors, the future of competitive insights, and their relevance in today’s world.en_US
dc.typeArticleen_US
dc.journalMcKinseyen_US
Appears in Collections:McKinsey Reports

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