Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14228| Title: | Author Talks: How cognitive empathy can help you predict the competition’s next steps |
| Other Titles: | John Horn breaks down the difficulties companies have in assessing competitors, the future of competitive insights, and their relevance in today’s world. |
| Authors: | John Horn, John Schwartz , David |
| Keywords: | Marketing |
| Issue Date: | 16-Jun-2023 |
| Publisher: | McKinsey & Company |
| URI: | http://hdl.handle.net/123456789/14228 |
| Appears in Collections: | McKinsey Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Author Talks_ How cognitive empathy can help you predict the competition’s next steps _ McKinsey.pdf | 186.59 kB | Adobe PDF | View/Open |
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