Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14191| Title: | Field Experiments in Marketing Research: A Systematic Methodological Review |
| Authors: | Dhir, Amandeep Srivastava, Shalini |
| Keywords: | Field Experiment Field Study Field Research Lab Experiment Methodological Review |
| Issue Date: | 202 |
| Publisher: | Emerald Insight |
| URI: | http://hdl.handle.net/123456789/14191 |
| Appears in Collections: | 2020 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Field Experiments in Marketing Research A Systematic Methodological Review.pdf | 740.44 kB | Adobe PDF | View/Open |
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