Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14098
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Misra, Richa | - |
dc.date.accessioned | 2023-08-24T11:20:37Z | - |
dc.date.available | 2023-08-24T11:20:37Z | - |
dc.date.issued | 2021 | - |
dc.identifier.uri | http://hdl.handle.net/123456789/14098 | - |
dc.publisher | Inderscience | en_US |
dc.subject | Facebook Advertising | en_US |
dc.subject | Personalised Advertising | en_US |
dc.subject | Affective Brand Experience | en_US |
dc.subject | Cognitive Brand Experience | en_US |
dc.subject | Social Media | en_US |
dc.subject | Brand Image | en_US |
dc.subject | Perceived Value | en_US |
dc.subject | Purchase Intention | en_US |
dc.title | The Antecedents and Consequences of Brand Experience and Purchase Intention | en_US |
dc.type | Research Paper | en_US |
dc.volume | 16 | en_US |
dc.journal | International Journal of Electronic Business (IJEB) | en_US |
dc.issue | 3 | en_US |
dc.page | 215-238p | en_US |
Appears in Collections: | 1-Research Papers |
Files in This Item:
File | Description | Size | Format | |
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The Antecedents and Consequences of Brand Experience and Purchase Intention.pdf | 522.01 kB | Adobe PDF | View/Open Request a copy |
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