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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/14098
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dc.contributor.authorMisra, Richa-
dc.date.accessioned2023-08-24T11:20:37Z-
dc.date.available2023-08-24T11:20:37Z-
dc.date.issued2021-
dc.identifier.urihttp://hdl.handle.net/123456789/14098-
dc.publisherInderscienceen_US
dc.subjectFacebook Advertisingen_US
dc.subjectPersonalised Advertisingen_US
dc.subjectAffective Brand Experienceen_US
dc.subjectCognitive Brand Experienceen_US
dc.subjectSocial Mediaen_US
dc.subjectBrand Imageen_US
dc.subjectPerceived Valueen_US
dc.subjectPurchase Intentionen_US
dc.titleThe Antecedents and Consequences of Brand Experience and Purchase Intentionen_US
dc.typeResearch Paperen_US
dc.volume16en_US
dc.journalInternational Journal of Electronic Business (IJEB)en_US
dc.issue3en_US
dc.page215-238pen_US
Appears in Collections:1-Research Papers

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