Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/14098| Title: | The Antecedents and Consequences of Brand Experience and Purchase Intention |
| Authors: | Misra, Richa |
| Keywords: | Facebook Advertising Personalised Advertising Affective Brand Experience Cognitive Brand Experience Social Media Brand Image Perceived Value Purchase Intention |
| Issue Date: | 2021 |
| Publisher: | Inderscience |
| URI: | http://hdl.handle.net/123456789/14098 |
| Appears in Collections: | 1-Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| The Antecedents and Consequences of Brand Experience and Purchase Intention.pdf | 522.01 kB | Adobe PDF | View/Open Request a copy |
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