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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/13965
Title: Understanding Factors Affecting Receptivity Towards Adopting Electronic Marketplace: A Merchant Perspective
Authors: Misra, Richa
Mahajan, Renuka
Singh, Nidhi
Keywords: Acceptance of Electronic Marketplaces
Benefits and Supporting Services
Competitive Pressure
Disturbance Concerns
Behavioral Intention
Technology Adoption Model
UTAUT Model
Issue Date: 2020
URI: http://hdl.handle.net/123456789/13965
Appears in Collections:1-Research Papers

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