Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/13725| Title: | Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market |
| Authors: | Sharma, Rajesh |
| Keywords: | Brand Equity Customer-Based Brand Equity Brand Loyalty Brand Association Brand Awareness Perceived Quality |
| Issue Date: | 2018 |
| URI: | http://hdl.handle.net/123456789/13725 |
| Appears in Collections: | 1-Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market.pdf | 323.57 kB | Adobe PDF | View/Open Request a copy |
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