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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/13725
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dc.contributor.authorSharma, Rajesh-
dc.date.accessioned2023-08-19T07:55:48Z-
dc.date.available2023-08-19T07:55:48Z-
dc.date.issued2018-
dc.identifier.otherDOI: 10.5958/0976-173X.2018.00005.2-
dc.identifier.urihttp://hdl.handle.net/123456789/13725-
dc.subjectBrand Equityen_US
dc.subjectCustomer-Based Brand Equityen_US
dc.subjectBrand Loyaltyen_US
dc.subjectBrand Associationen_US
dc.subjectBrand Awarenessen_US
dc.subjectPerceived Qualityen_US
dc.titleValidating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Marketen_US
dc.typeResearch Paperen_US
dc.volume9en_US
dc.journalIIMS Journal of Management Scienceen_US
dc.issue1en_US
dc.page44-60pen_US
Appears in Collections:1-Research Papers

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