1. DSpace Digital Library of Jaipuria Institute of Management, Noida
  2. Faculty Publications
  3. 1-Research Papers

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/13722
Full metadata record
DC FieldValueLanguage
dc.contributor.authorSharma, Rajesh-
dc.date.accessioned2023-08-19T07:46:09Z-
dc.date.available2023-08-19T07:46:09Z-
dc.date.issued2017-
dc.identifier.otherDOI: 10.1177/0258042X17721003-
dc.identifier.urihttp://hdl.handle.net/123456789/13722-
dc.publisherSageen_US
dc.subjectStore Imageen_US
dc.subjectCustomer-Based Brand Equityen_US
dc.subjectBrand Personalityen_US
dc.subjectBrand Awarenessen_US
dc.subjectBrand Loyaltyen_US
dc.subjectPerceived Qualityen_US
dc.subjectSportswearen_US
dc.subjectSportswear Industryen_US
dc.titleUnderstanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industryen_US
dc.typeResearch Paperen_US
dc.volume42en_US
dc.journalManagement and Labour Studiesen_US
dc.issue3en_US
dc.page167-189pen_US
Appears in Collections:1-Research Papers

Files in This Item:
File Description SizeFormat 
Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry.pdf658.03 kBAdobe PDFView/Open    Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.