Please use this identifier to cite or link to this item:
http://hdl.handle.net/123456789/13722| Title: | Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry |
| Authors: | Sharma, Rajesh |
| Keywords: | Store Image Customer-Based Brand Equity Brand Personality Brand Awareness Brand Loyalty Perceived Quality Sportswear Sportswear Industry |
| Issue Date: | 2017 |
| Publisher: | Sage |
| URI: | http://hdl.handle.net/123456789/13722 |
| Appears in Collections: | 1-Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry.pdf | 658.03 kB | Adobe PDF | View/Open Request a copy |
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