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DSpace Digital Library of Jaipuria Institute of Management, Noida
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Showing results 1 to 20 of 2317
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Issue Date
Title
Author(s)
202
Field Experiments in Marketing Research: A Systematic Methodological Review
Dhir, Amandeep
;
Srivastava, Shalini
1995
The Beginning of System Dynamics
Forrester, Jay W.
1995
A 100% Dilemma
Pant, Muktesh
May-1995
A Clash of Cultures
Joshi, Aroon
Apr-1996
A Fair Share For Everyone
Shankaran, R.
Jan-1997
A Change For The Better
Halve, Anand
Jan-1998
A Measured Performance
Khalap, Kiran
;
Verma, Ajit
;
Pinto, Jonathan
Apr-1998
A Manager an a Mother
Kamatb, Prem
Aug-1999
A Cosmetic Strategy
Bijapurkar, Rama
2003
The Power of Pricing
Marn, Michael V.
;
Roegner, Eric V.
;
Zawada, Craig C.
2004
Incomplete Solutions
Puri, Dinesh
2004
Anatomy of An Acquistion
Tandan, Atul
;
Salvi, Ranjeet
2004
Clogging the Channels
Sethi, Deepak
2004
Halting the Haemorrhage
Sridhar, G.
2004
The Pricing Conundrum
Rao, S.L.
2004
Wring Out the Old
Preety Kumar
2004
Who's The Customer
Hemrajani, Sunder
2004
The Pricing Barrier
Chibba, Rajan
2004
Customers Are Forever
Bennet, Dag
2004
Disappointment Management
Bhagat, Achal