1. DSpace Digital Library of Jaipuria Institute of Management, Noida

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Issue DateTitleAuthor(s)
202Field Experiments in Marketing Research: A Systematic Methodological ReviewDhir, Amandeep; Srivastava, Shalini
1995The Beginning of System DynamicsForrester, Jay W.
1995A 100% DilemmaPant, Muktesh
May-1995A Clash of CulturesJoshi, Aroon
Apr-1996A Fair Share For EveryoneShankaran, R.
Jan-1997A Change For The BetterHalve, Anand
Jan-1998A Measured PerformanceKhalap, Kiran; Verma, Ajit; Pinto, Jonathan
Apr-1998A Manager an a MotherKamatb, Prem
Aug-1999A Cosmetic StrategyBijapurkar, Rama
2003The Power of PricingMarn, Michael V.; Roegner, Eric V.; Zawada, Craig C.
2004Incomplete SolutionsPuri, Dinesh
2004Anatomy of An AcquistionTandan, Atul; Salvi, Ranjeet
2004Clogging the ChannelsSethi, Deepak
2004Halting the HaemorrhageSridhar, G.
2004The Pricing ConundrumRao, S.L.
2004Wring Out the OldPreety Kumar
2004Who's The CustomerHemrajani, Sunder
2004The Pricing BarrierChibba, Rajan
2004Customers Are ForeverBennet, Dag
2004Disappointment ManagementBhagat, Achal
Showing results 1 to 20 of 2317  next >