Browsing by Author Sharma, Rajesh
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2021 | Building Store Equity Role of Store Image, Consumer Satisfaction, and Store Loyalty in the Indian Retail Market | Sharma, Rajesh; Patra, Joy |
| 2019 | Customer Based Brand Equity of Indian Smartphone Brands: An Empirical Evidence from the Indian Market | Sharma, Rajesh |
| 2016 | Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market | Sharma, Rajesh |
| 2019 | Role of Brand Affinity Experience and Satisfaction in Building Brand Equity: An Empirical Investigation of Indian Retail Banking Industry | Sharma, Rajesh; Dublish, Puneet |
| 2017 | Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry | Sharma, Rajesh |
| 2018 | Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market | Sharma, Rajesh |
