Browsing by Subject Purchase Intention
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
| 2021 | The Antecedents and Consequences of Brand Experience and Purchase Intention | Misra, Richa |
| 2022 | Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period | Misra, Richa; Mahajan, Renuka; Singh, Nidhi |
| 2022 | Exploring Relationship Among Semiotic Product Packaging, Brand Experience Dimensions, Brand Trust and Purchase Intentions in an Asian Emerging Market | Misra, Richa; Singh, Deepak |
| 2022 | Factors Influencing Smartphone Based Online Shopping: An Empirical Study of Young Women Shoppers | Jain, Vranda; Misra, Richa |
| 2021 | Online Footwear Sales: Drivers and Challenges With a Perspective of Emerging Markets | Misra, Richa |
| 2018 | Predicting Customer Experience and Discretionary Behaviors of Bank Customers in India | Wasan, Pratibha |
