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DSpace Digital Library of Jaipuria Institute of Management, Noida
Browsing by Subject Perceived Quality
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
2016
Effect of Celebrity Endorsements on Dimensions of Customer-based Brand Equity: Empirical Evidence from Indian Luxury Market
Sharma, Rajesh
2017
Understanding the Role of Store Image in Influencing Customer-based Brand Equity and Its Dimensions in Indian Sportswear Industry
Sharma, Rajesh
2018
Validating Scale and Dimensions of Customer-Based Brand Equity in Indian Smartphone Market
Sharma, Rajesh
